PT DAHANA recently conducted a Digital Marketing Training for its fostered MSME partners at the Tasikmalaya City Footwear Craftsmen Association (Prakatas). The event took place at Dahana Footwear Village in Mangkubumi District, Tasikmalaya, on Friday, December 27, 2024, and was opened by Eman Suhermam, the Head of Social and Environmental Responsibility (SER) Unit.
In his opening remarks, Mr Suherman emphasized that this training is part of the Company’s commitment to supporting MSME development in Indonesia. He noted that the shift from traditional to online markets presents a significant challenge for MSMEs, and he hoped they can not only survive but thrive by adapting to digital practices.
“The event in Tasikmalaya demonstrates that DAHANA remains invested in a city that holds great historical significance for the company. Through this initiative, we aim for our fostered partners in Tasikmalaya to advance and succeed in mastering the increasingly desired digital market,” stated Eman.
During the training, participants learned key strategies and techniques for selling on Facebook from Dian Maldini of the West Java Kabar Priangan Daily. Additionally, Yoyo Sunarya, an MSME assistant from the Tasikmalaya City Trade and MSME Service, provided insights on managing a home-based business for MSME actors.
Mr Sunarya explained that to start an online business, participants need to create an official account with a personal profile photo and name, as well as attractive product images. He stressed the importance of understanding market trends, including models and packaging, to effectively attract buyers.
He also shared fundamental knowledge about digital marketing, brand awareness, and search engine optimization (SEO). Mr Sunarya highlighted that there are various platforms available, such as Facebook, Instagram, and TikTok, that can assist in reaching targeted audiences.
“Today, we can expand our market in the digital world according to our target audience by leveraging specific algorithms, using the right keywords, and presenting products in a way that resonates with buyers. This allows us to reach consumers who cannot transact in person, effectively broadening our market in today’s technological landscape,” Mr Sunarya concluded.
