BUMN Bakti Volunteers Batch VI – Subang, West Java, exchanged knowledge and experiences with residents of Cibeusi Village. Volunteers from the younger generation of 10 State-owned Enterprises (SOEs) learned the unique culture of Subang, while residents of Cibeusi Village learned to manage Micro Small Medium Enterprises (MSMEs) marketing using the latest technology. The activity was carried out on Thursday, August 15, 2024, at Cibeusi Tourism Village, Subang, West Java.
Bayu Anggoro, Acting Corporate Secretary of DAHANA, said that the Goong Renteng culture is a cultural heritage that is rarely heard of even by Sundanese people themselves. Introducing Goong Renteng to the younger generation of SOEs is expected to help revive the noble culture of the Indonesian nation.
“We introduce our volunteers to learn the unique arts and culture of Cibeusi such as Goong Renteng which is currently rarely heard by the public, and is less famous than Javanese Gamelan. In fact, Goong Renteng has a deep meaning for the culture of the archipelago, as an intangible cultural heritage that serves as a social function for the community,” said Bayu.
After learning about Goong Renteng from residents, the BUMN Bakti Volunteers then exchanged experiences and knowledge related to managing MSMEs with the latest technology under the theme of “Developing Businesses by Means of Digitalization”. The volunteers explained about effective selling using E-Commerce and creating attractive product displays through product photos using a mini studio.
The young generation of BUMN also had the opportunity to visit and learn about MSME development to one of PT DAHANA’s fostered partners who had successfully moved up a class, namely Alam Sari. This MSME is engaged in managing processed pineapple products, such as pineapple dodol (cake), pineapple chips, and pineapple syrup as typical Subang souvenirs.
One of the BUMN Bakti Volunteers, Indah Puspa Yulia Utami from PT Bank Mandiri, said that the learning experience with the Subang community was a very positive thing. She admitted that she could learn a lot about appreciating and preserving local culture, as well as packaging local potential into economic value.
“Thank you to DEFEND ID for giving us the opportunity to learn to exchange experiences with the community. Hopefully this activity will have a positive impact on participants and the community, and hopefully we will be recorded as part of the community that helps preserve the noble culture of the archipelago,” said Miss Utami.
