PT Dahana has once again achieved a proud accomplishment by winning the award for the State-Owned Enterprise (SOE) Subsidiary Category in Entrepreneurial Marketing for the Manufacturing Sector at the 2026 SOE Entrepreneurial Marketing Awards, held on Wednesday, May 6, 2026, in Jakarta. The award was received directly by Hary Irmawan, President Director of PT Dahana.
This award serves as recognition of PT Dahana’s commitment and consistency in implementing innovative, adaptive, and customer-centric marketing strategies. Amid the dynamic manufacturing industry and increasingly competitive business landscape, PT Dahana has been recognized for delivering a marketing approach that not only strengthens the company’s brand image but also provides added value to customers and stakeholders.
In this year’s BUMN/BUMD Entrepreneurial Marketing Awards, companies were evaluated based on their overall performance excellence, encompassing all aspects of marketing—from customer management and product development to brand strengthening. In addition, the assessment also considered the effectiveness of the company’s digital adoption, which was reinforced by its financial performance in creating customer experiences as a manifestation of SOEs’ and ROEs’ contribution to Indonesia’s progress.
Hary Irmawan, President Director of PT Dahana, stated that this award is the result of the hard work of everyone at Dahana in delivering innovation and the best possible service to customers, while also serving as an incentive to continue improving the company’s quality across various aspects of its business.
“This award serves as motivation for PT Dahana to continue improving service quality, strengthening digital transformation, and implementing marketing strategies that provide added value to customers while supporting the advancement of the national industry,” said Hary Irmawan.
Furthermore, this award also reflects the company’s successful transformation in building closer communication and relationships with customers through modern, collaborative, and technology-driven marketing approaches. PT Dahana continues to strive to deliver the best solutions through product and service innovations that can meet the industry’s needs in a sustainable manner.
This achievement further strengthens PT Dahana’s commitment to continue growing as a leading, innovative, and globally competitive national explosives company through enhanced marketing, business transformation, and sustainable customer service.