PT DAHANA has been honored with the Tactical Category award at the SOEs Entrepreneurial Marketing Award 2025, an event organized by the leading marketing consulting firm in Indonesia, Markplus Inc. The award was presented to Abdul Haris Atbaro, the Director of Operations at DAHANA, during a ceremony held at the Grand Atrium Kota Kasablanka in Jakarta on Wednesday, May 21, 2025.
Mr Atbaro expressed that PT DAHANA shares the same commitment as the organizers to contribute to the advancement of Indonesia, particularly within the explosives sector. He highlighted that DAHANA is dedicated to continuous improvement and innovation in various areas, including the Company structure, talent development, and the advancement of explosives products and services, as well as the integration of information technology into business processes.
“We would like to extend our gratitude to all DAHANA stakeholders, including shareholders, our parent holding company, the Board of Commissioners, the Board of Directors, management, all DAHANA employees, and consumers who consistently place their trust in DAHANA’s products and services. This award belongs to all of us,” said Mr Atbaro.
The 2025 BUMN Entrepreneurial Marketing Award centered around the theme “Towards a Golden Indonesia.” During the evaluation, SOEs marketers assessed the Company’s performance advantages in light of the business environment’s shift towards economic recovery, particularly focusing on digital transformation efforts within the marketing sector. These efforts emphasized creativity, innovation, entrepreneurship, and leadership, showcasing BUMN’s contribution to Indonesia’s progress.
The judging panel included members from the Jakarta CMO Club, the Indonesia Marketing Association, and the International Council for Small Business in Indonesia. After undergoing a comprehensive judging process, PT DAHANA was declared the winner of the award, owing to its exceptional scores in Sales Force Management and Service Process Management, particularly in areas related to customer satisfaction and loyalty.
PT DAHANA is recognized for having the most comprehensive explosives facilities in the ASEAN region. Its products and services are utilized not only by numerous companies throughout Indonesia but are also trusted by international clients, thereby significantly contributing to the Indonesian economy.
“Alhamdulillah, DAHANA’s innovative products and services have received a positive reception from both local and global markets. As a proud member of the BUMN family, we are deeply committed to contributing to Indonesia’s advancement. Once again, we extend our heartfelt thanks to our loyal customers who remain faithful to DAHANA’s products and services,” concluded Mr Atbaro.
