Six State Owned Defence Enterprises Intently Merges and Prepares Marketing Tools

BUMN NDHI

To Fulfill the SOE Road Map 2015-2019 established by the Ministry of SOE, six SOE Strategic Industries (BUMNIS) incorporated in National Defence and Hightech Industry (NDHI) cluster are mutually merge and conduct product marketing and promotion. The consolidation action is executed through a merged website that is ready to be launched at Indonesia Business and Development (IBD) Expo 2017 by the next September. 
"The website must be able to accommodate the enterprises consolidation and also to promote the products. If the website is consistently well-managed, each enterprise will save allocated promotion budget," said Assistant Deputy Ministry of State Owned Enterprise for Mining, Strategic Industry and Media Yuni Suryanto
Yuni asserted that the consolidated website would be virtual business asset for the SOEs to advertise their products and services. Not to mention, each enterprise has marketing target with various business portfolios and areas. Consequently, the synergy of the NDHI "joint trade" will meet the SOE Road Map 2015-2019.
The Head of Consolidated BUMNIS INDONESIA Mamat Ruhimat added that the consolidated website had strategic strength since that would be a pilot project media for other holding companies. "This NDHI website acts as an example for other holding companies to establish joint promotion and publication,' said Mamat.
The consolidation is not only becoming the right tool to reach selling target, but also a 
review of agreement in establishing joint publication. The current SOE NDHI publication that has been actively operated is the social media such as Twitter, Facebook, Youtube, and Instagram. The joint publication will lead to upcoming NDHI website and E-Bulletin launching at IBD Expo 2017. According to Mamat, the concept of this publication is carried out to strengthen SOE synergy agenda, thus to explore the competency from each enterprise.
This year, six NDHI clusters namely PT DAHANA (Persero), PT Dirgantara Indonesia (Persero), PT Industri Telekomunikasi Indonesia (Persero), PT Industri Nuklir Indonesia (Persero), PT Len Industri (Persero), serta PT Pindad (Persero) have agreed to achieve the sales target goals through Indonesia and Business Development Expo (IBD) dan RiTech Expo 2017. 
The next two big event held in August and September 2017 will be the "significant" NDHI marketing synergy and also  a chance to expose Indonesian SOE Strategic Industries (BUMNIS) NDHI cluster  which officially established on 22nd November 2015 at  Focus Group Discussion (FGD) Minister of  SOE, appointing all of State Owned Enterprises as the President Directors.  The target of the collaboration is to provide chances  for the member of BUMNIS to collaborate each other. If the public wants to know more about NDHI, please follow the NDHI social media," he added.

To Fulfill the SOE Road Map 2015-2019 established by the Ministry of SOE, six SOE Strategic Industries (BUMNIS) incorporated in National Defence and Hightech Industry (NDHI) cluster are mutually merge and conduct product marketing and promotion. The consolidation action is executed through a merged website that is ready to be launched at Indonesia Business and Development (IBD) Expo 2017 by the next September. 

"The website must be able to accommodate the enterprises consolidation and also to promote the products. If the website is consistently well-managed, each enterprise will save allocated promotion budget," said Assistant Deputy Ministry of State Owned Enterprise for Mining, Strategic Industry and Media Yuni Suryanto

Yuni asserted that the consolidated website would be virtual business asset for the SOEs to advertise their products and services. Not to mention, each enterprise has marketing target with various business portfolios and areas. Consequently, the synergy of the NDHI "joint trade" will meet the SOE Road Map 2015-2019.

The Head of Consolidated BUMNIS INDONESIA Mamat Ruhimat added that the consolidated website had strategic strength since that would be a pilot project media for other holding companies. "This NDHI website acts as an example for other holding companies to establish joint promotion and publication,' said Mamat.

The consolidation is not only becoming the right tool to reach selling target, but also a review of agreement in establishing joint publication. The current SOE NDHI publication that has been actively operated is the social media such as Twitter, Facebook, Youtube, and Instagram. The joint publication will lead to upcoming NDHI website and E-Bulletin launching at IBD Expo 2017. According to Mamat, the concept of this publication is carried out to strengthen SOE synergy agenda, thus to explore the competency from each enterprise.

This year, six NDHI clusters namely PT DAHANA (Persero), PT Dirgantara Indonesia (Persero), PT Industri Telekomunikasi Indonesia (Persero), PT Industri Nuklir Indonesia (Persero), PT Len Industri (Persero), serta PT Pindad (Persero) have agreed to achieve the sales target goals through Indonesia and Business Development Expo (IBD) dan RiTech Expo 2017. 

The next two big event held in August and September 2017 will be the "significant" NDHI marketing synergy and also  a chance to expose Indonesian SOE Strategic Industries (BUMNIS) NDHI cluster  which officially established on 22nd November 2015 at  Focus Group Discussion (FGD) Minister of  SOE, appointing all of State Owned Enterprises as the President Directors.  The target of the collaboration is to provide chances  for the member of BUMNIS to collaborate each other. If the public wants to know more about NDHI, please follow the NDHI social media," he added.

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